diff --git a/src/mame/drivers/model2.cpp b/src/mame/drivers/model2.cpp
index bee52035b50..4f2d41e2db1 100644
--- a/src/mame/drivers/model2.cpp
+++ b/src/mame/drivers/model2.cpp
@@ -106,6 +106,7 @@
 #include "speaker.h"
 
 #include "model1io2.lh"
+#include "segabill.lh"
 
 /* Timers - these count down at 25 MHz and pull IRQ2 when they hit 0 */
 READ32_MEMBER(model2_state::timers_r)
@@ -2694,12 +2695,17 @@ void model2a_state::model2a(machine_config &config)
 	io.in_pb_callback().set(FUNC(model2a_state::in0_r));
 	io.in_pc_callback().set_ioport("IN1");
 	io.in_pd_callback().set_ioport("IN2");
+	io.out_pe_callback().set([this] (uint8_t data) { m_billboard->write(data); });
 
 	model2_timers(config);
 	model2_screen(config);
 	model2_scsp(config);
 
 	M2COMM(config, "m2comm", 0);
+
+	SEGA_BILLBOARD(config, m_billboard, 0);
+
+	config.set_default_layout(layout_segabill);
 }
 
 void model2a_state::manxtt(machine_config &config)
@@ -2816,12 +2822,17 @@ void model2b_state::model2b(machine_config &config)
 	io.in_pb_callback().set(FUNC(model2b_state::in0_r));
 	io.in_pc_callback().set_ioport("IN1");
 	io.in_pd_callback().set_ioport("IN2");
+	io.out_pe_callback().set([this] (uint8_t data) { m_billboard->write(data); });
 
 	model2_timers(config);
 	model2_screen(config);
 	model2_scsp(config);
 
 	M2COMM(config, "m2comm", 0);
+
+	SEGA_BILLBOARD(config, m_billboard, 0);
+
+	config.set_default_layout(layout_segabill);
 }
 
 void model2b_state::model2b_5881(machine_config &config)
diff --git a/src/mame/includes/model2.h b/src/mame/includes/model2.h
index c22f3a8924f..dbcecfd7abc 100644
--- a/src/mame/includes/model2.h
+++ b/src/mame/includes/model2.h
@@ -18,6 +18,7 @@
 #include "machine/gen_fifo.h"
 #include "machine/i8251.h"
 #include "machine/m2comm.h"
+#include "machine/segabill.h"
 #include "machine/timer.h"
 #include "sound/scsp.h"
 #include "video/segaic24.h"
@@ -457,7 +458,8 @@ class model2a_state : public model2_tgp_state
 {
 public:
 	model2a_state(const machine_config &mconfig, device_type type, const char *tag)
-		: model2_tgp_state(mconfig, type, tag)
+		: model2_tgp_state(mconfig, type, tag),
+		  m_billboard(*this, "billboard")
 	{}
 
 	void manxtt(machine_config &config);
@@ -476,6 +478,9 @@ protected:
 	void model2a_crx_mem(address_map &map);
 	void model2a_5881_mem(address_map &map);
 	void model2a_0229_mem(address_map &map);
+
+private:
+	required_device<sega_billboard_device> m_billboard;
 };
 
 /*****************************
@@ -489,7 +494,8 @@ class model2b_state : public model2_state
 public:
 	model2b_state(const machine_config &mconfig, device_type type, const char *tag)
 		: model2_state(mconfig, type, tag),
-		  m_copro_adsp(*this, "copro_adsp")
+		  m_copro_adsp(*this, "copro_adsp"),
+		  m_billboard(*this, "billboard")
 	{}
 
 	void model2b(machine_config &config);
@@ -526,6 +532,9 @@ protected:
 
 	virtual void copro_halt() override;
 	virtual void copro_boot() override;
+
+private:
+	required_device<sega_billboard_device> m_billboard;
 };
 
 /*****************************